Wholesale & Partnerships

Black Southern culture and everyday ritual, wrapped in smoke and scent.

We craft intentionally blended incense, wax melts, room sprays, and home goods inspired by the way we were raised, love filled homes, front porch wisdom, altars tucked in quiet corners, and that unmistakable SOUF energy.

Every product is handcrafted in small batches with quality oils, a long lasting burn, and rich scent profiles you won't find anywhere else. Our mission is simple: Bring Black Southern storytelling into everyday spaces while keeping craftsmanship, community, and culture at the center.

If your shop honors culture, craft, and connection, welcome in. CuratedSOUF was made to sit on shelves like yours.

Why Partner With Us?

  • Consistent & Reliable: Steady restocks and fast production turnarounds (7–14 business days).

  • Strong Margins: Competitive wholesale pricing designed to help your business grow.

  • Emotional Connection: Story-driven scents like Altar, Yak, Brown Suga Saint, Bando Gold, and Born Sinna that resonate deeply with customers.

  • Exclusive Customization: Custom scent development is available to make your shop stand out.

Our Offerings


Hand-Dipped Incense

DPG-dipped, slow-burning, and saturated in scent. Available in three sizes to fit your customers' needs:

  • 10-Pack Incense: $7 Retail | $4 Wholesale

  • 20-Pack Incense: $12 Retail | $6 Wholesale

  • Mini Packs (5 sticks): $4 Retail | $2 Wholesale (20-unit minimum)

Room + Linen Sprays

Light, refreshing, and long-lasting. Perfect for linens, cars, closets, and sacred spaces.

  • Standard Spray (2–4 oz): $14 Retail | $7 Wholesale

Custom Scents (Wholesale Exclusive)

For shops that want a signature vibe, we offer custom curated blends created in collaboration with you. Perfect for boutique exclusives, seasonal blends, or private label collections.

  • Development: $25–$50 one-time fee (includes scent testing + samples).

  • Pricing: 50% of chosen retail.

  • Minimums: 50-unit minimum per custom scent.

The Details

Order Minimums & Volume Discounts

We keep our minimums accessible to support shops of all sizes:

  • Opening Orders: $200

  • Reorders: $100

  • Volume Discount: Orders of $300+ receive an automatic 5% discount off the entire wholesale total.

Shipping & Turnaround

  • Production: Most orders ship within 7–14 business days. Custom scents or very large orders may require additional time.

  • Carrier: We ship via USPS or UPS, providing tracking via the provided email address as soon as your order heads out.

Payments & Returns

  • Payment: All invoices must be paid via Paypal production begins.

  • Returns: Due to the handmade nature of our goods, all sales are final. Please inspect your order within 72 hours of delivery; we will happily replace any items damaged during transit if photos are provided.

How to Order

Ready to bring CuratedSOUF to your shelves? We look for partners who share our love for culture, craft, and connection.

1. The Inquiry

Send an email to [email protected] with the subject line: Wholesale Inquiry: [Your Shop Name]. To help us get to know you, please include:

  • Shop Name & Location (City/State)

  • Website & Social Media (Instagram/TikTok)

  • Shop Type (Brick & Mortar, Online Only, or Both)

2. The Consultation

Once we receive your inquiry, we’ll reach out with our line catalog and schedule a quick 15-minute consultation. We love helping our partners curate the perfect scent profile, whether you need the grounding energy of Altar or the nostalgia of Brown Suga Saint.

3. Invoicing & Production

After we finalize your selection, we’ll send a confrimation email to confirm the final vision and follow up with sending your digital invoice once you agree. Once paid, your order enters our production queue!

Current Turnaround: 7–14 Business Days.



Ready to bring CuratedSOUF to your shelves?

We’d love to help you pick the best scents for your community. Reach out to start your consultation:

We’re excited to work with you!